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Welcome to
Havas Group Malaysia

    Our Mission

    Our philosophy is to work together seamlessly, building teams around our clients’ needs, not our own. We operate with one vision and one shared way of working. Our mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

    Vivendi

    We are part of Vivendi, which means we have unparalleled access to entertainment and culture. These are incredibly powerful launch pads from which brands can make a significant cultural impact.

    Being part of Vivendi sets us apart from all the other networks. This means we think about culture, not just comms. We believe that brands rightly have a role to play in culture, how they show up in people’s lives and the wider world, how they entertain, inform, and how they make a positive impact on the wider world. This is cultural impact. This is how brands make a meaningful difference to people’s lives.

    Havas Group
    MUSIC
    Universal Music Group

    The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.

    FILM AND TELEVISION
    Canal+

    A global force in pay-TV as well as the production, sales and distribution of movies and TV series.

    PUBLISHING
    Editis

    The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.

    GAMING
    Gameloft

    A global leader in mobile games, with 2.5 million downloads per day.

    VIDEO
    Daily Motion

    One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

    PERFORMANCE
    Vivendi Village

    A powerful collection of ticketing systems, venues and production houses spanning the entire globe.

    Meaningful Brands

    Our proprietary research study Meaningful Brands (that spans 395,000 people worldwide, 30 markets, 21 industries and 2,000 brands each year) discovered that:

    75%

    of brands could disappear and no one would care

    47%

    of brands are seen as trustworthy

    61%

    of people support brands who focus on purpose over profit

    It's these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value - how meaningful it is to its consumers - is defined by a combination of 'functional', 'personal' and 'collective' benefits. Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the 'glue' in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.
    Learn more